To further improve the market potential, YINUOLINK completed a multi-mode transformation and further expanded the B2C model. It successfully ran on the TEMU, Amazon, and Taobao platforms. On the TEMU platform, by deeply studying the platform rules and user preferences and actively participating in various promotional activities launched by the platform, with precise market positioning and effective marketing strategies, 100+ PCS of products were sold in the first month. What is more worth mentioning is that YINUOLINK has always adhered to efficient operation management and strict quality control. The store has received a rating as high as 4.7 points. And in the subsequent operation, through continuous optimization of the product portfolio and service quality, a stable sales growth trend has been maintained. On the Amazon platform, with a strict quality control system, it ensures that every listed product meets high-quality standards. These high-quality products have won high praise from buyers; although the number of buyers who completed transactions was limited in the early stage, with the accumulation of word-of-mouth, a small number of buyers completed transactions one after another. On the Taobao platform, it has always been unswervingly focused on quality control and is committed to providing consumers with a series of high-quality and excellent PCBA boards. Since its entry, with high-quality products and services, the store's sales have steadily increased month by month. There has never been a complaint caused by product performance problems, and it has achieved extremely high customer satisfaction. With many repeat customers and constantly attracting new customers, the domestic PCBA board market share is also continuously expanding.Meanwhile, the professional product R&D and selection team of YINUOLINK continuously conducts research and analysis on market demands, and new products are constantly in preparation for listing and planning.
YINUOLINK makes full use of the original enterprise WeChat official account to regularly push high-quality soft articles. The content covers the latest industry information, cutting-edge technology trends, product information, and usage tips, etc., providing users with rich and valuable content and enhancing the interaction and stickiness with users.
In addition, the official website of YINUOLINK achieved remarkable results in 2024, and the website traffic continued to rise. Behind this significant achievement are the combined efforts of various factors. On the one hand, attach great importance to content construction and invest a lot of energy in content updates, always maintaining the timeliness and richness of website content. On the other hand, it benefits from the favorable situation brought about by the promotion and publicity through various channels. More importantly, YINUOLINK has always strictly controlled and constantly improved the product quality. The product quality is excellent. Therefore, after many users experienced and recognized the company's products on other platforms, they became interested in learning more about it. Then they learned about the company's other products and services through the official website, bringing new opportunities for business expansion. On this basis, YINUOLINK followed up the victory and comprehensively optimized the official website, using advanced design concepts and technical means to display the diversified products of YINUOLINK in a more intuitive, vivid and visual way. From the product's appearance design, functional features to usage scenarios, an all-round and three-dimensional presentation has been carried out, allowing users to understand YINUOLINK's products more clearly and comprehensively, bringing users a new browsing experience and helping the company go further on the road of brand building and business expansion. Start anew and open a new glorious chapter.
Actively participated in the MWC World Mobile Congress 2024, a top global industry event. At the exhibition site, a series of innovative and competitive products and solutions were showcased in an all-round way, attracting the attention and favor of many internationally renowned enterprises. Through in-depth communication and negotiation, not only did it enhance close communication with the international market, but also successfully reached cooperation intentions with some internationally renowned enterprises, laying a solid foundation for the company to further expand its overseas market share. At the same time, through extensive communication and detailed observation at the exhibition, the latest international industry trends and market trends were obtained in a timely manner, providing highly valuable reference for the subsequent R&D direction and strategic decision adjustment of the enterprise.
Meanwhile, in terms of meeting the needs of high-end and customized customers, the company's original customized business continued to exert its strength. It delved into the personalized needs of customers and provided them with exclusive and high quality solutions. For example, when customizing a high-end product for a certain customer, it only took a short three months from the initial communication of needs, scheme design, to the final product delivery, and the product performance far exceeded the customer's expectations. Through these high-quality customized services, not only the special needs of customers were met, and the company won high recognition and trust from customers, but also successfully expanded the market field. In 2024, the order volume of customized business showed a good trend of gradual increase and became a new highlight of the company's business growth.
Improve the Cost Accounting System and Strictly Control Abnormal Losses
The financial department continuously improved the meticulous and comprehensive cost accounting for each product. It accurately counted all aspects such as direct material costs, direct labor costs, and manufacturing expenses. From the control of the purchase price of raw materials, to the statistics of the working hours of workers on the production line, to the allocation of manufacturing expenses such as the depreciation of various equipment, the financial staff carried out rigorous calculation and analysis. This comprehensive cost accounting can not only facilitate the precise pricing of products, ensure that the product price can cover the cost and be competitive in the market, but also provide a key basis for enterprises to optimize the allocation of resources. By virtue of the in-depth analysis of cost data, the financial department clearly understands the input-output situation of resources, helps the enterprise avoid waste of resources, and rationally allocates human, material and financial resources to the most valuable production segments, thereby improving operational efficiency; In addition, it can also provide strong support for enterprise decision-making. Whether in new product research and development, production line expansion, or market expansion, the enterprise management can make wise decisions based on the accurate cost data provided by finance.
During the production and operation process of the products, with the assistance of PMC, the financial department accurately calculates the losses caused by abnormalities in each segment of each department. For example, when abnormalities such as raw material waste and an increase in the defective rate occur in the production segment, the "Abnormal Loss Report" clearly presents the specific details of the abnormal situation, including the type and quantity of wasted raw materials, the increase in the defective rate, etc., allowing the management to intuitively understand the severity of the production problem. It can also provide a direction for improvement in production by in-depth analysis of the causes of the abnormalities, such as process defects, equipment failures, and operator errors; Or in the research and development process, in the face of abnormalities such as cost overruns and prolonged research and development cycles caused by process design errors and non-standard research and development processes resulting in repeated experiments, the "Abnormal Loss Report" clearly shows how various problems are intertwined and ultimately lead to additional losses of cost and time, providing intuitive data reference for the management, enabling them to quickly insight into the key issues. This is not only a summary of past mistakes, but also an important basis for subsequent adjustment strategies and process optimization, helping the research and development team to correct process design deviations, standardize the research and development process, avoid repeated and ineffective experiments, thereby effectively controlling costs, reasonably shortening the research and development cycle, ensuring that the research and development project gets back on track, and improving the overall research and development efficiency and effectiveness.
This can not only clearly present the problems and analyze the causes, but also enable the enterprise to quickly locate the root cause of the problem, take targeted measures to improve, improve the quality awareness of all staff, and reduce the occurrence of quality abnormalities from the source, laying a solid foundation for the enterprise to achieve sustainable development.
Refine the Institutional System and Empower Talent Selection
The administrative department conducted a comprehensive review and optimization of the existing rules and regulations, deeply analyzed the work content and responsibility requirements of each department and each position, and formulated detailed and precise job responsibility specifications to ensure that the work objectives and responsibility authorities of each position are clear and definite; In addition, it elaborately designed the interview test questions for each position, conducted comprehensive inspections from multiple dimensions such as professional knowledge, skill level, and comprehensive quality, to ensure the selection of the most suitable talents for the position requirements, improve the quality of talents in the company, and lay a solid foundation for the company's long-term development. However, there are still many disadvantages in the implementation process. For example, the intersection of responsibilities among different departments is very likely to lead to ambiguous definition of responsibilities; The new job responsibility specifications and interview standards may break the original work cognition and career expectations of employees. If there is a lack of effective communication and training during the implementation process, it is easy to trigger employees' resistance, thereby affecting work enthusiasm and team stability, etc. In order to solve the problems in the process of system optimization and talent selection and implementation, multiple measures need to be taken simultaneously. For example, resources should be rationally allocated and a resource monitoring mechanism should be established; Secondly, it is necessary to strengthen the connection with the external environment and formulate adjustment plans in advance; Finally, it is necessary to increase the acceptance of employees. Before the implementation, the new system should be publicized and explained through various channels. During the implementation, a feedback mechanism should be established, reasonable suggestions should be adopted and feedback should be given to enhance employees' sense of identity and improve work enthusiasm and team stability.
Use Details as the Pen to Write the Quality Culture
In order to create a strong cultural atmosphere of quality and improve employees' quality awareness, the administrative department starts from multiple dimensions to comprehensively build the company's quality culture system.In terms of "quality control", a variety of concise, clear and infectious quality slogans have been set up to constantly remind employees to pay attention to quality and pursue excellence, and strive to make the quality awareness deeply rooted in people's hearts and become the common value pursuit and code of conduct of all employees of the company. In terms of product innovation, a special patent and product display area has been set up to centrally present the company's innovation achievements and high-quality products, demonstrating the company's outstanding pursuit in technology research and development and product quality, and also inspiring employees to keep innovating and forging ahead. In terms of the working environment, special personnel are arranged to clean regularly, providing employees with a comfortable working space. In terms of external reception, not only the company route signs have been set up in the industrial park, but also disposable shoe covers have been carefully prepared at the entrance. These seemingly minor links actually demonstrate everywhere the company's persistent pursuit of quality, vigorous advocacy of innovation, and humanistic care for employees and customers, jointly constituting the unique and profound cultural heritage of YINUOLINK.
Delve Deeply into the Quality and Comprehensive Upgrading Lead to Excellence
In 2024, in order to create higher quality and outstanding products, YINUOLINK carried out all-round and in-depth upgrades on a series of products such as wireless routers, wireless extenders, mobile WiFis, gateways, network cards, and switches. Especially for consumer products. For example, in the testing segment, the temperature standard for high and low temperature testing was expanded from the original range to an extremely strict - 40°C to 85°C to test the adaptability and stability of the products in extreme temperature difference environments. At the same time, a large number of new test items were added, covering multiple dimensions such as performance, security, and compatibility. Secondly, YINUOLINK also pays attention to the individualized needs of customers and actively promotes customized product services. According to the special requirements of different customers, various products are targeted to be created, striving to meet diverse market demands. YINUOLINK has always adhered to the persistent pursuit of quality and through continuous upgrading and optimization of products, only to bring the ultimate experience to users, stand out in the fierce market competition, and lead the new trend of industry development.